The Hindu Business Line : One producer, one movie, two versions — K Sera Sera to share profits with actors

K. Sera Sera Productions Ltd, a stock market listed film production company, is entering into partnerships with actors for offering a share in profits rather than fees.

The company has entered into an arrangement with actor Anil Kapoor for a partnership for the film Murder at Srikrishna Building. Anil Kapoor gets a 35 per cent share of the profits of the film and K Sera Sera does not pay him fees.

K. Sera Sera is in talks with Saif Ali Khan for the film Darwaza and Ajay Devgan for the film Time Machine, forthcoming projects of the company.

``We save considerably through these kind of deals. In many cases actors account for 50 per cent of the cost of a film,'' said Mr Parag Sanghavi, Managing Director, K Sera Sera Productions Ltd. Each deals would be different depending on the actor's contribution to the film in terms of the role strength, Mr Sanghavi said. ``We could work this out for films which revolves around one character,'' Mr Sanghavi said. ``What the actor brings to the table is his or her equity and in turn take a portion of the profits. These deals would definitely help improve our cash flows,'' Mr Sanghavi said.

K. Sera Sera has also looked at an innovative format in making Murder at Srikrishna Building. This film will be released as two films Galti Se (by mistake) Murder at Srikrishna Building and Jaan Bujke (deliberately) Murder at Srikrishna Building. The first half of both these films is the same; the second half is completely different as the title suggests.

``Viewers could choose to see any of these or both,'' said Mr Ash Pamani, Chairman, K. Sera Sera. Definitely, this will arouse the curiosity of the viewer and would want to see both the film, he said.The company has been exploring unusual themes. Darna Mana Hai, released last fiscal, was a full-length film with six short films. Ab Tak Chhapan portrays the life of an encounter specialist.

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