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Our Bureau

Bangalore , May 5

PRO FX, the high-end audio entertainment brand promoted by BPL, has entered into a strategic partnership with UK-based QED, one among the top three speaker cable and audio inter-connect brands in the world. PRO FX will represent QED in India as its sole distributor.

Founded in 1973, QED Audio Products changed the way people viewed hi-fi cables. "The QED speakers, cables and interconnects are widely used by many of the world's leading manufacturers of hi-fi and home theatre equipment. QED wins numerous awards annually from audiophiles and reviewing authorities worldwide, including a lifetime achievement award from the Federation of British Audio affirming its status as a hi-fi `legend,'" Mr Ricky Gosain, Head of Operations, PRO-FX, said.

The inclusion of QED into PRO FX's product range is of strategic importance to fulfil PRO FX's mission of being a one-stop shop for high-end hi-fi and home theatre solutions, he added. QED products will be imported and sold through PRO FX-owned showrooms in Mumbai, Bangalore and Chennai as well as through PRO FX's nationwide dealer network.

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