Financial Daily from THE HINDU group of publications Friday, May 07, 2004 |
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Courts/Legal Issues Marketing - Advertising Industry & Economy - Radio/TV SC seeks ad revenue details from Ten Sports Our Bureau
New Delhi , May 6 THE Supreme Court today asked the Dubai-based Ten Sports to give details of the advertising revenue it garnered during the Indo-Pak cricket series. A Bench comprising Mr Justice N. Santosh Hegde, Mr Justice S.B. Sinha and Mr Justice S.H. Kapadia, hearing two applications filed by the national network and the foreign channel, asked the sports channel to file within two weeks all "release orders"' on advertisements received by it during the 38-day series. The Court had earlier in an interim-direction asked the Doordarshan to deposit Rs 50 crore with the Registry of the Court while allowing simultaneous telecast of the cricket matches on Ten Sports and the national network. However, Ten Sports -based channel sought release of part of the money deposited by DD in the court saying it was facing a cash crunch situation and would like to take a part of the cash against bank guarantee. The Bench rejected this plea but asked the DD also to give details of the advertisement revenue it got during the telecast of the first two matches of the series. It has also asked all the parties to file their choice of arbitrators before the Court on or before July 14, the next date of hearing.
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