MARKETING
STRATEGY
Star's new channel to rerun Star Plus soaps
IF you want to catch up with the early episodes of Kyunki Saas Bhi Kabhie Bahu Thi or Asha Parekh's popular Kora Kagaz, here's a chance. Star India is planning to launch a new channel, tentatively called Star Classic, featuring a ...
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Intermediate results on SMS
HYDERABAD: Idea Cellular Ltd has introduced a new SMS-based service through which its subscribers can obtain the Intermediate second year examination results that are to be announced by the State Board of Intermediate Education. A ...
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PROMOTIONS & OFFERS
Grasim Suiting introduces `Win 4 Sure' offer
GRASIM Suiting has come up with a `Win 4 Sure' offer that entitles a consumer to an assured gift through a scratch card for every fabric purchase worth Rs 700. This offer would last till July 10 this year and be available for the entire range of ...
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RETAILING
Pharma retail with a personal touch!
IT may not be long before you get a message on the cell-phone reminding you that your blood pressure medicine is almost over and it's time to stock up. "Consumer-driven services such as home deliveries, messaging regular clients to buy ...
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BRANDS
Foster's gets a new look
IN a bid to enhance its positioning, Foster's India Ltd, a subsidiary of Foster's Group Ltd, has supplemented its brand personality by changing the image of the kangaroo as part of its global quality programme called `Project Angel'. Launching ...
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NEW PRODUCTS & SERVICES
LG to spend Rs 30 cr to promote FMCG
LG Care, a part of LG Group, will spend Rs 30 crore to promote its brand of soaps, detergents, shampoos and other fast moving consumer goods (FMCG) in the Indian market. Mr Vijay Singh, Managing Director, India Household and Healthcare Ltd, the ...
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New Hitachi Data tools
HYDERABAD: Hitachi Data Systems, a wholly owned subsidiary of Hitachi Ltd, has announced the launch of what it claims is the industry's first `application optimised storage' solutions, which combine business and application modules with ...
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Brand Quest
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