Financial Daily from THE HINDU group of publications Tuesday, May 11, 2004 |
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Marketing
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Retailing Café Coffee outlet in Madurai Our Correspondent
MADURAI: The Café Coffee Day, part of India's Coffee conglomerate, a Rs 300-crore ISO 9002 certified, Amalgamated Bean Coffee Trading Company Ltd (ABCTCL), has opened its outlet at Annanagar here. According to Ms Sudipta Sen Gupta, Head-Marketing, Café Coffee Day, the only vertically integrated coffee company in India serving its own coffee grown in its estates, offered the customers, rich aromatic blends ranging from hot and cold coffees to exotic international coffees, priced between Rs 16 and Rs 65. Food items, desserts, pastries and merchandise will also be available. The total number of outlets across the country is now 151, said Ms Gupta.
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