MARKETING
STRATEGY
Coke to train women executives
COCA-Cola India has rolled out a project to honour talented Indian women by introducing a specially-designed "gender diversity" initiative that aims at inducting a fresh batch of women executives to handle frontline sales function. The project ...
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Made in India DVD players
NOT contented with a major chunk of the Indian consumer electronics market, LGEIL is now set to roll out DVD players manufactured in India. At an investment of Rs 3 crore, the company is sourcing DVD players from a vendor in India, Mr K.R.Kim, ...
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IPR
A check on chain counterfeiting
IT IS no secret that popular products get counterfeited with impunity. One of the affected companies was TI Diamond Chain and it approached the Delhi High Court to seek remedy for infringement of intellectual property rights. The complaint was ...
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PROMOTIONS & OFFERS
Celebrities to tee off for needy sportspersons
Sports has given me so much, particularly after the Cricket World Cup, I am looking forward to giving something back by getting involved with sporting events: Mandira Bedi
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MARKET SHARES
Close contest for viewership among news channels
ELECTION 2004 is a big media event and channels have left no stone unturned to ensure that viewership interest is retained. Going by the latest viewership numbers, the gap between Aaj Tak, NDTV India and Star News has been narrowing. For ...
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Small brewers struggle as biggies consolidate in AP
THE annual tally of beer sales in Andhra Pradesh, the country's largest guzzler, during the last financial year 2003-04, suggest that major brewers consolidated their position, while smaller players without local manufacturing footprint suffered ...
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RETAILING
Himatsingka Seide to open more furnishing stores
HIMATSINGKA Seide, a leading manufacturer of silk and silk-blended fabrics, will be opening nine more furnishing stores under its retail brand `Ambassador' in the next three months, taking the total to 15. "We are going to open nine Atmosphere ...
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BRANDS
Yuvraj to endorse Hercules cycles
THE cycle industry, like many others, is looking up to India's successful young cricketers to boost its fortunes. After bowling sensation Irfan Pathan appeared in a commercial for Hero Cycles, it's the turn of Yuvraj Singh to bat for TI ...
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OUTLOOK
Mattel hopes to sell Barbie through DVD
WHILE selling toys may not be child's play, and children may be difficult, Mattel Toys has offered to sell the experience of the doll's world through theme-based movies along with the doll to lure its target audience. Mr Sanjay Luthra, Managing ...
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NEW PRODUCTS & SERVICES
Kinetic launches `Zing' variant; to cost Rs 28,000
KINETIC Motor on Wednesday launched feature-rich `Zing 80' scooterette at nearly Rs 5,000 lesser than similar models from other competitors. The General Manager of Kinetic Motor, Mr Ajinkya Arun Firodia, told newspersons that the company plans ...
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Brand Quest
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