Financial Daily from THE HINDU group of publications
Saturday, May 15, 2004
Financial Daily from THE HINDU group of publications Saturday, May 15, 2004 |
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Marketing
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New Products & Services LML launches three new bikes Our Bureau
New Delhi , May 14 TWO-wheeler maker LML has announced the launch of three new products in the motorcycles category. The new bikes include the 150cc 'Graptor', 125cc 'Freedom Prima' and 110cc `Freedom Prima 110' (a new variant of the existing Freedom bike). The products have been priced at Rs 49,500, Rs 45,000 and Rs 41,130 (ex-showroom, Delhi) respectively.
The 'Freedom Prima 125cc' comes with both four and five gears with optional disc brakes. According to LML, with these launches it is strategically placing two motorcycles in the smart commuter segment with two engine configurations - 110cc and 125cc while the 150 cc 'Graptor' would be catering to the fast growing lifestyle segment.
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