The Hindu Business Line : JWT, Starcom bag Hungama TV account

HUNGAMA TV, the kids' entertainment channel and UTV's latest venture, has appointed JWT as its creative agency and Starcom as the agency of record (AOR).. This follows a focused two-agency pitch by JWT to look after its creative and media responsibilities.

"We decided on JWT for their strategic approach and creative inputs. The agency displayed exemplary understanding of the brief. And Starcom won us over with their out-of-the-box approach and innovative media selection given that the media vehicles themselves are limited for a broadcast product," said Ms Shalini Rawla, Vice-President (Content and Communications), Hungama TV.

"It was a very focused brief and a clearly differentiated product. As we discovered, most of us are still kids at heart and we had a terrific time working on the pitch. I believe some of our passion came through in our presentation. We look forward to lots of excitement on this account," said Mr Tarun Rai, General Manager and Senior Vice-President, JWT.

"This was one pitch where the agency's and the client's minds matched one hundred percent. Many of our recommendations were also based on our proprietary framework, Passion Group Marketing. We believe this year will be to kids' channels what last year was to news. Hungama TV has all the right ingredients and the roadmap to emerge as the leader in this segment. Naturally, we are happy to be part of the action,'' said Mr Ravi Kiran, Managing Director (West and South), Starcom.

The 24-hour Hindi channel targeted at the 4-15 years age group is scheduled to go on air in August-September.