MARKETING
STRATEGY
Amul chalks out strategy to push sales
IT'S festive time for Amul! The dairy products major has filled its calendar for the year with festivities as part of its new strategy to push sales and improve feel-good factor among its retailers. The company has decided to congratulate its ...
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LG plays it cool with kids' AC
TO use kids as bait to attract consumers is an accepted phenomenon in the FMCG segment. Now joining the bandwagon are consumer durables and electronics players such as Voltas, with its Teenie Weenie range of refrigerators, and LG Electronics ...
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Coke may extend Georgia brand to iced tea, coffee
AFTER Pepsi, it is Coca-Cola's turn to explore options in the iced tea and cold coffee market. With soft-drink margins under pressure, both Coca-Cola and Pepsi have been consistently expanding their non-carbonated soft-drink (CSD) beverage ...
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ADVERTISING
O&M bags Bajaj K-60 bike ad account
O&M has bagged the advertising mandate for Bajaj Auto Ltd's planned new bike, codenamed the K-60. The bike will be launched some time in August and is expected to drum up huge volumes for Bajaj and gain market share for it in the competitive ...
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PROMOTIONS & OFFERS
Blitzkrieg over Kerala cuisine
THE Agency for Development of Food Processing Industries in Kerala (ADFIK), a Government of Kerala initiative managed by the Kerala Industrial Infrastructure Development Corporation (KINFRA), is set to launch a promotional campaign that showcases ...
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Rasna announces slogan contest
RASNA today announced the launch of a slogan contest that will entitle 10 lucky children to enjoy a plane ride with Karisma Kapur. The winners will be decided by a panel of judges but those who do not make it to the finals will be entitled to ...
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`Wedding offer' from Tanishq in Mangalore
The Regional Business Manager of Tanishq, Mr Issac Traener, told presspersons here on Thursday that the scheme would be on till the end of this month. When a customer buys three pieces of jewellery, he will get Rs 25 discount on ...
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STANDARDS & BENCHMARKS
Bombay HC restrains Ajanta from using IDA's `Seal of Acceptance'
IDA claimed that Ajanta had tried to obtain an approval from a branch in Karnataka and that local branches had no authority to grant any such approval.
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PEOPLE
Big B still hogs Bollywood limelight
Over the next few months there are a number of films having him either in lead or supporting role, lined up for release. Just a few months ago, the actor had the distinction of having two big films hitting theatres on the same day - `Khakee' ...
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New VP for UTV
Brand Quest
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