The Hindu Business Line : Saturday, May 22, 2004

ADVERTISING
Ad clutter in Indian TV `well below' global norms
IF you are the type who gets irritated by prolonged intrusions of commercials into television programming, you are in the right country! Indian television, a study says, is well below international norms when it comes to advertising time per hour ... More

PROMOTIONS & OFFERS
Retro is current: Coke
COCA-COLA India is moving on to the second phase of its launch activity for Vanilla Coke in Tamil Nadu. According to Mr Sunil Gupta, Vice-President (Public Affairs and Communications), Coca-Cola India, the second phase will involve a ... More

Sourav to bat for Indian tea beyond boundaries
INDIAN cricket team captain Saurav Ganguly may brew a new hope for the tea sector. According to tea industry sources, efforts are on to get his support in promoting Indian tea for generic promotion and also overseas. If the agreement is ... More

TRENDS
`Consumers don't buy durables by price alone'
AT a time when the consumer is loaded with exchange offers and such schemes by the consumer durables and electronics players, is price alone the deciding factor or does the brand image and product value play a vital role in influencing the ... More

NEW PRODUCTS & SERVICES
Baxter's new blood collection system
BAXTER Healthcare has brought its blood collection, processing and storage systems - ALYX Component Collection System - to India. This system extracts the red cells and returns all other components to the donor. According to Mr Sanjiv ... More

Royal Challenge beer gets a new look
SHAW Wallace Breweries Ltd has unveiled its mild beer, Royal Challenge Premium Lager, with a new look and smoother taste. As one of India's leading premium lagers, the brand will now be available in an "elegantly styled international pack ... More

Brand Quest

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