MARKETING
STRATEGY
Coke develops India as `centre of expertise' for tea, coffee biz
IN line with its increasing focus on the non-carbonated soft drink business in India, Coke India has established a Centre of Expertise for hot tea and coffee vending. And to carry forward its success in this product segment, it has been asked to ...
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McDowell bid to boost rum sales in summer
UB Group Spirits Division (UBSPD), India's largest and the world's fourth largest spirits marketer, has introduced `Rum for Summers'. The company plans to popularise rum drinking in summer months with the launch of `McDowell's No.1 Celebration ...
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NDTV on WorldSpace
YOU can now hear NDTV news on WorldSpace. The news channel's Hindi and English streams will soon be aired on its network, according to satellite radio provider WorldSpace. NDTV 24x7 and NDTV India will be joining the WorldSpace news bouquet of ...
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ADVERTISING
Cigarette cos smart as pan masala majors pump up ad spend
CIGARETTE majors may be smarting from the ban on tobacco advertising, but pan masala companies are having a field day. Ad spends by various pan masala companies have gone up in the last four weeks ending May 15, even as the Tobacco Control ...
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RETAILING
TI Cycles opens model retail store
TI Cycles, the maker and marketer of brands such as BSA and Hercules, today opened a model retail store here, the first of possibly 10 such outlets it plans in the next 18 months. Branded `Cycle World,' the outlet in Chennai's Anna Nagar will ...
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T.S. Mahalingam & Sons opens 3rd used car outlet in Chennai
T.S. Mahalingam & Sons Ltd, a leading used car dealer here, today inaugurated its third outlet in the city. The family-owned firm has been in the used car business since 1935 and is now managed by the third generation. The new outlet, ...
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MARKETING RESEARCH
TV viewers vote for news channels during elections
EVEN as the Indian electorate stunned many by voting out the incumbent Government, the country's television viewers propped up news channels' viewership share to close to 10 per cent, a record for the industry, says a TAM Media Research ...
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NEW PRODUCTS & SERVICES
Himalaya launches new health products
SHERBET and gripe water have joined the growing Himalaya portfolio of consumer health products. Today's launch of `Shahicool Herbal Sharbat' and `Gripe Water' is an expansion of its OTC or soft therapeutics range which now has six products ...
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DaimlerChrysler launches Mercedes E-Class variant
DAIMLERCHRYSLER India on Tuesday announced the launch of a more powerful version of the Mercedes E-Class, the E 270 CDI, which would be replacing the existing E 220 CDI variant. The price of the new version is approximately Rs 37,000 more than ...
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IFB launches new washing machines in Kerala
KOCHI: IFB launched hard-water compatible washing machines in the Kerala market on Tuesday. Mr Ashutosh Vaidya, Head (Sales), said that IFB fully automatic segment had a 37 per cent market share in the State and 85 per cent in the ...
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Kinetic launches Zing 80 in AP
HYDERABAD: Kinetic Motor Company has launched Kinetic Zing 80, a scooterette, in Andhra Pradesh. ``It features a more powerful engine with improved acceleration and bigger tyres, while retaining Kinetic Zing features such as mobile ...
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Brand Quest
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