MARKETING
STRATEGY
Tata Tele lines up slew of value-added services in Maharashtra
TATA Teleservices is all set to give its customers a range of value-added services on its CDMA network. The company is planning to launch push to talk (PTT), pre-paid facility, data connectivity, and games and data application, according to Mr ...
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RURAL MARKETING
Max New York Life mulls new biz models to expand coverage — Plans separate unit for rural insurance
HAVING succeeded in its efforts on building a strong proprietary agency distribution system, Max New York Life Insurance Company Ltd (MNYL), the Indo-American insurance joint venture, is now planning to aggressively pursue alternative and wider ...
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PROMOTIONS & OFFERS
Amitabh to endorse DD, settle its dues
IT is about cashing in on star value. Bollywood superstar, Amitabh Bachchan who endorses colas, paints and banking products, will now be a brand ambassador for Doordarshan. He is slated to appear in 10 Doordarshan campaigns as part of ...
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McDowell's Signature announces golf tourney in Mumbai
MCDOWELL'S Signature Celebrity Golf has announced a star-studded line-up for this year's golf tournament at the US Club golf course in Mumbai on June 6. The participants include cricketers Allan Border, Rahul Dravid, Venkatesh Prasad, Kiran ...
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CHANNELS AND FRANCHISES
Coke cuts dealer margins, outsources distribution — Hopes to save over $1 million
COCA-COLA India said it has initiated a massive cost rationalisation exercise, mainly by slashing dealer margins per crate and outsourcing distribution. The company, which claims to be reaping benefits of its affordability strategy by "strong ...
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MARKET SHARES
AIWA aims at 10 pc share of audio-video market
ARMED with a new logo and strategy to rebuild its brand image, Sony's AIWA is not only looking at contributing 10 per cent to the total turnover of Sony India Pvt Ltd, but is also targeting 10 per cent market share of the Indian audio-video ...
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ONLINE MARKETING
Thomas Cook keen to invest in online portals
WITH the growing interest in online bookings, travel services major Thomas Cook (India) Ltd, is eyeing online portals with a view to investing in them. According to Mr Ashwini Kakkar, CEO & MD, Thomas Cook (India) Ltd, "There has seen a spurt in
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TRENDS
Lack of freezers puts TN beer industry growth in the cold
THE absence of freezers across many State-run retail shops in Tamil Nadu could spoil the beer industry's froth this summer. Brewers are bracing for a nearly 40 per cent sales drop in the month of May in the State, the country's third largest ...
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NEW PRODUCTS & SERVICES
HLL extends Fair & Lovely to more skincare solutions
NEW DELHI: Hindustan Lever on Wednesday unveiled `Perfect Radiance', a range of 12 premium skincare products under brand name Fair & Lovely, containing international formulation from Unilever's Global Skin Technology Centre. Prefect ...
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Sanitary napkins launched in AP market
Brand Quest
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