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Tuesday, June 01, 2004

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MARKETING

STRATEGY
Sinclairs Hotels offers special tours for student groups
THE Sinclairs Hotels & Transportation Ltd, a member of the Sinclairs Group has launched a specially designed package of customised educational tour packages for school students. The company has deluxe category hotels at Siliguri, Darjeeling, ... More

AWARDS & HONOURS
Vivek Oberoi gets No-Tobacco award
HE may smoke in films, but in real life, Bollywood star, Vivek Oberoi, is among 32 others chosen from across the world by the World Health Organisation (WHO) for the World No-Tobacco Award 2004 given for efforts to fight tobacco consumption. ... More

Coke's Dasna unit bags global environment award
HINDUSTAN Coca-Cola Beverages said on Monday that its Dasna unit near Ghaziabad had won the prestigious `Golden Peacock Environment Management Award - 2004' for excellent environment practices and effective control of environmental ... More

ADVERTISING
Lintas centre offers PG course in media management
NORTHPOINT, in association with Lintas Media Services, is offering a one-year full-time post-graduate programme in Advertising Media Management aimed at developing media managers through a combination of intensive theory and on-the-job working ... More

Bombay Dyeing to increase ad spend
The company is yet to make an impact in the readymade business with its Vivaldi brand. More

PROMOTIONS & OFFERS
SBI scheme for young achievers in Kerala
STATE Bank of India, Kerala Circle, plans to launch `SBI Talents Bonanza' in over 200 schools in the State as part of its `Community Services Banking Initiative'. Announcing this, Mr C. Narasimhan, Chief General Manager, said the bank proposed ... More

CHANNELS AND FRANCHISES
Audi to enter India through dealer network
GERMAN luxury carmaker Audi is set to commence operations in India by setting up a dealer network. The company, calling its entry into India "its most significant strategic move since China", today said that it has plans to sell about 1,000 ... More

OUTLOOK
Consumer durables sector eyes double-digit growth
AFTER a period of slow growth and stagnation, the consumer durables industry seems to be picking up momentum and is hoping to close the current fiscal in the pink of health. "The industry is expecting to clock double-digit growth," industry ... More

NEW PRODUCTS & SERVICES
HLL campaign to save water with Surf Quickwash
HINDUSTAN Lever Ltd (HLL) on Monday launched a campaign to save water with its Surf Excel Quickwash, a detergent that the company claims produces less lather while washing clothes, reducing the consumption of water by 50 per cent. HLL is ... More

Kitchen products launched in AP
HYDERABAD: Pigeon brand home appliances has announced the launch of its kitchen products in the Andhra Pradesh market. Pigeon brand products include pressure cooker, mixer grinder, LPG stove, Steel wick stove and Gilma brand LPG stoves. ... More


Brand Quest



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Top Stories
UPA's Common Minimum Programme — I: Issues and implications


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Looking back
May. 23-May. 29
Coke cuts dealer margins, outsources distribution — Hopes to save over $1 million

Tamil channels battle it out for place under Sun


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