The Hindu Business Line : Lintas centre offers PG course in media management

NORTHPOINT, in association with Lintas Media Services, is offering a one-year full-time post-graduate programme in Advertising Media Management aimed at developing media managers through a combination of intensive theory and on-the-job working experience, on live assignments.

The classroom sessions will be conducted at its facilities in Khandala.

The practical modules that will follow each theory session will take the form of continuing live projects on blue chip clients, within the offices of the media services divisions of the Lintas Group of Companies.

Announcing the programme, Ms Lynn de Souza, Director-Media Services, Lintas, says, "The faculty team is drawn from the country's best practitioners of marketing and media management. Field visits and secondments to entertainment, media and marketing companies will form an intrinsic part of the course.''

The course will commence on July 4 and is open to all first-class graduates from the humanities, commerce, economics, mathematics, statistics, communications or management streams.

The Northpoint Centre of Learning has been established by the Lintas Employees' Welfare Trust to further the cause of holistic learning and development of practising managers and professionals following creative pursuits.

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