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Wednesday, Jun 02, 2004

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Marketing - Strategy


Park Hyatt bid to cash in on monsoon

Anjali Prayag

Recently in Arossim (Goa)

PARK Hyatt Goa has the double distinction of being a Hyatt Park and a Hyatt Resort hotel. "Worldover, Hyatt Park hotels are known for their distinct style and design elements and Hyatt Resorts for their refreshing holiday experience and here we combine the two concepts," according to Mr Vella Ramaswamy, General Manager of the hotel.

The hotel, which was thrown open last March, is being positioned as a lifestyle destination for both international and Indian tourists. It also has the distinction of being one of the only two Park Hyatt Resort and Spa properties in the world, the other being the Beaver Creek Hotel, a skiing resort in Colarado.

Speaking to Business Line, Mr Ramaswamy said, "We don't compete with any other resort within the country. Our competition would perhaps come from hotels in Mauritius, the Maldives or Bali."

Talking about the target market, Mr Divya Prakash Ahuja, Director of Marketing, Park Hyatt Goa, said, "We cater to both the international and local traveller and at the same time, the leisure and business guest." Last year, the hotel had an occupancy rate of 78 per cent. The hotel recently announced a monsoon tariff, which is expected to attract the MICE (meetings, incentives, conferences and exhibitions) segment in a big way.

The 251-room property was designed by Spanish architect Simeon Halstead and landscaped by Peter Imrik of California. The rooms are housed in Indo-Portuguese style villas called Pousadas, which are set apart from one another by lagoons, gardens, bridges and cobbled village streets.

Park Hyatt Goa Resorts and Spa is one of the 100 new hotels worldwide that have made it to the Hot List 2004 of the Conde Nast Traveler, a guide to the best getaways across the globe.

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