MARKETING
STRATEGY
HLL's strategy for its toothpaste brands
HLL is streamlining its Close-Up portfolio yet again. With the recent re-launch of Close-Up, it intends sticking to one mother brand and a single variant under the Lemon Mint flavour. In the past the company had floated Close-Up as two variants ...
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Spl packages from Image Hospitals
IMAGE Hospitals, a Hyderabad-based super-speciality, corporate hospitals, has announced seven special health packages priced at Rs 100 each, beginning June 10 and up to August 31 during all working days. During this period, a special 50 per ...
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ADVERTISING
Bombay Dyeing's new ad campaign
BOMBAY Dyeing has drawn up plans to uncork a massive campaign through electronic and print media for its new range of products in the bed and bath linen and home towels segments. The company is in the process of launching 150 new designs in these ...
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Dabur files contempt petition against Emami
DABUR India Ltd on Tuesday filed a contempt petition in the Delhi High Court against Emami Ltd and three of its officials for failing to withdraw the `Himani Sona-Chandi Amritprash' advertisement from television channels despite a May 28 HC order ...
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UTV unveils logo for kids channel
HUNGAMA TV, UTV's kids channel to be launched during August-September 2004, unveiled its brand identity and channel logo on Tuesday.``The new logo is a simple, attractive design that symbolises freshness, joy and vibrancy,'' a press release from ...
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PROMOTIONS & OFFERS
Samsung plans to sponsor other popular sports — To enhance brand viability
LOOKING at sports sponsorship beyond cricket and Olympics, the Indian arm of the Korean consumer electronics and durables major, Samsung India Electronics Ltd. (SIEL), is now toying with the idea of striking an association with some other popular ...
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Aircel to reward `loyal' customers
AIRCEL Cellular Ltd, one of the cellular operators in Chennai circle, plans to launch a loyalty programme for its pre-paid subscribers. The programme - Frequent Buyers Scheme - is meant to reward pre-paid subscribers and to ensure that ...
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NEW PRODUCTS & SERVICES
TI launches cycle with turbo drive
Coming from TI Cycles, the Hercules MTB (mountain terrain bike) with turbo drive is everything that the 9-15-year-olds would want to stay ahead of the pack, according to Mr G. Hari, President, TI Cycles of India. "The turbo drive MTB is ...
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HLL launches new cleaner in Kerala
KOCHI: Hindustan Lever Ltd has launched Domex Thick, a disinfectant cleaner, in Kerala. Priced at Rs 22 for 500 ml, Domex Thick promises to kill germs when diluted. The formulation has a unique combination of sodium hypochlorite, alkali ...
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Brand Quest
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