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Our Bureau

Mumbai , June 8

HUNGAMA TV, UTV's kids channel to be launched during August-September 2004, unveiled its brand identity and channel logo on Tuesday.``The new logo is a simple, attractive design that symbolises freshness, joy and vibrancy,'' a press release from UTV Ltd said.

``While the name suggests what the channel is going to be all about, the core values of fun, bliss, spontaneity and the innate Indianness get further reinforced by its logo. The H of the Hungama TV logo is in a human form moving in freestyle... just like kids conveying the key brand attributes of youth, vigour, zest and enthusiasm,'' the release said. The logo has been conceptualised and developed by t-a-g, an LA-based design agency.

The colour palette is a fusion of contemporary shades including a bright orange conveying happiness, warmth, and olive green communicating harmony, prosperity, and efficiency.

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