Financial Daily from THE HINDU group of publications
Thursday, Jun 10, 2004
Financial Daily from THE HINDU group of publications Thursday, Jun 10, 2004 |
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Marketing
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Promotions & Offers Hind Lever launches Max Treasure Hunt promotion Our Bureau
New Delhi , June 9 HINDUSTAN Lever today announced the launch of a promotion called `Max Treasure Hunt' with its Max range of confectionery. Upon buying any four candies of Max, a kid can choose any one of the 44 Maxfriend rubber figurines available with the retailer while he can buy a Max Treasure Hunt board game kit for Rs 10. "Max is always identified among kids as the lion king and brings with him exciting adventures and escapades. Now, we offer kids the opportunity to take this adventure home and actually participate in it. Max Treasure Hunt and MaxFriends have been designed to offer kids wholesome fund and be educational at the same time," Sales and Marketing Manager of HLL's confectionery division Mr Gaurav Bakshi said in a statement here.
More Stories on : Promotions & Offers | Dairy & Dairy Products
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