MARKETING
STRATEGY
Premium menswear brand Arrow to custom-make shirts
ARROW, the premium menswear brand, today launched Bespoke, a service that offers custom-made shirts to its customers. This gives the customers the freedom to design their own shirts and is a "unique initiative" undertaken by any apparel brand ...
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Volvo veers into used truck market
GLOBAL truck maker Volvo has made its foray into the lucrative used truck market in India and expects to sell around 100 units per year. "It is an extremely good opportunity because it allows more customers to use our trucks," the Volvo India ...
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SOTC offers `hotelships' to Drupa participants
FOR the first time, SOTC — the outbound travel division of Kuoni India Ltd — has arranged for "hotelships" docked on the banks of the Rhine in Germany, providing an accommodation option to participants of Drupa - the world's ...
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Animal Planet plans more focus on India — To tie-up with Bannerghatta Park
ANIMAL Planet, the popular satellite channel beaming wildlife, has decided to partner with the Bannerghatta Biological Park as part of its plans to increase its focus on India. It would brand the biological park by sprucing up the signages and ...
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UI Health cover plan for Andhra Bank customers
MR V. Jagannathan, Chairman-cum-Managing Director of United India Insurance, has said that the company had collected a premium of Rs 3,068 crore in 2003-04. He said the profit figures had not yet been finalised and forecast a growth of 8 per cent ...
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MFL to sell insurance products
INSPIRED by its competitors, Madras Fertilizers Ltd (MFL) is getting into marketing insurance products, both life and non-life. According to MFL's Managing Director, Mr Sukumar N. Oommen, the company has entered into an agreement with ING ...
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Diamond Interest Web site
HYDERABAD: Diamond Interest (India) Pvt Ltd, based in Hyderabad, and part of a Malaysian company, on Thursday launched its Web site for promoting its Indian operations. The multi-level marketing company also has branches in the ...
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CHANNELS AND FRANCHISES
Malaysian marketing co CNI to begin operations in TN
CNI, a Malaysia-based multi-level marketing company, is set to begin operations in Tamil Nadu. Speaking to Business Line, Mr Vincent Selvarajoo, Senior Manager (Sales & Marketing), CNI Enterprise (India) Pvt Ltd, said the company had set ...
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BRANDS
Healthworld Communications launches India operations
HEALTHWORLD Communications Group, world's third largest healthcare communications group, has announced the launch of its India operations. The announcement was made by Mr Steven Girgenti, Founder Chairman & CEO, Healthworld Corporation, at a ...
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NTC Maharashtra arm to enter readymades with Finlay's
Unfortunately for the corporation, while it has been hard at work to recapitalise on its erstwhile brand image, its products are being counterfeited and products being passed off as original Finlay's.
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Pinnacle Info is now Accurum
THE US-based Pinnacle Info Solutions, which has been `rebranded' Accurum Inc, will increase its headcount in India to about 1,500 in the next four to five years from the present 175. The company provides technology solution to global capital ...
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PEOPLE
Pepsi sees top-level changes
AFTER the decision of Mr Shashi Kalathil, Executive Director, Marketing, to quit Pepsi, the company today said its Head of Operations (South), Mr Prakash Iyer, is moving to China as Regional Vice-President "to handle larger responsibilities ...
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Turner appoints Vivek Krishnani as Marketing Director
TURNER International has appointed Mr Vivek Krishnani as Director, Marketing, Cartoon Network and POGO India. He was earlier with Radio City, where he was in charge of marketing and strategic planning. Mr Krishnani appointment follows the ...
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NEW PRODUCTS & SERVICES
Anti-dust mite pillow covers from DuPont
DUPONT India announced the launch of anti-dust mite Tyvek mattress and pillow covers- priced between Rs 900- Rs 1,500 for a complete set. The products are targeted towards middle- and upper middle-class households to provide hygiene and ...
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White Mischief here, now
FEEL up to some White Mischief? Indulge your fancies. Shaw Wallace has released this brand of vodka in the Tamil Nadu market. White Mischief, Shaw Wallace's flagship brand, will be available in the State nearly a decade after its introduction ...
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The Park launches `Residence' floors
The hotel's General Manager, Mr V. V. Giri, told newspersons that these designer rooms, spread over the seventh and eighth floors, would offer personalised facilities to corporate travellers. The Residence, a self-contained section, is targeted ...
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New Escotel Zone in Thiruvananthapuram
THIRUVANANTHAPURAM: Cine actress Navya Nair inaugurated the `Escotel Zone' at Kazhakkoottam near here on Wednesday. Mr M. A. Wahid, MLA, lighted the lamp while Mr R. P. Lalaji, Chairman, Softex Group, was the chief guest at the function. ...
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Brand Quest
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