MARKETING
STRATEGY
Amul to expand liquid milk biz to other cities — Targets Rs 3,400-cr sales for current fiscal; looks at Pak for foray
THE Gujarat Co-operative Milk Marketing Federation (GCMMF), which has set a target of Rs 3,400 crore sales for the current fiscal, is looking to liquid milk sales in more cities to keep the smile on the face of the Gujarat farmers. Mr B M ...
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Frito Lay's to set up new facility near Kolkata — To invest Rs 75 crore
PEPSICO'S snack food division, Frito Lay's India, is investing Rs 75 crore to put up its third manufacturing plant in Sankrail, near Kolkata which is expected to become operational by October this year. West Bengal was found to be attractive ...
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PROMOTIONS & OFFERS
Absolut association with fashion industry
IN an effort to stand out from the clutter, premium vodka brand Absolut is associating with fashion/design in India through a seemingly different route. The brand has associated with celebrities from various creative professions who take ...
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BRANDS
UB Spirits plans to unveil premium vodka
UB SPIRITS Division (UBSPD), the fourth largest spirits marketer in the world, plans to introduce a premium vodka brand to fill the void in its otherwise robust product portfolio covering most price segments across different categories in the ...
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NEW PRODUCTS & SERVICES
Venocuff: Antidote to varicose veins
VENOCUFF, a cure for vein-related problems, was introduced recently in India. It has been used to treat varicose veins, and its advocates claim that overseas data showed it was less expensive than alternatives. At a press conferenceon Friday, ...
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Tanishq introduces new lightweight range
INSPIRED by current international trends, Tanishq has come out with `Tanishq Lightweight Colors' — a collection of gold jewellery. Embellished with "colourful" beads, enamel and stones, the collection will be available at all Tanishq ...
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Haier launches range of appliances
HAIER Appliances India Pvt Ltd, a wholly-owned subsidiary of the Chinese white goods major, the Haier Group, has long-term plans to establish itself in the Indian market. Mr T.K. Banerjee, President and CEO of Haier Appliances, said the company ...
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Trendy and chic
Women taking a look at `Raga 9 to 5', a collection of watches targeted at the upwardly mobile women at the workplace, launched by Titan in Bangalore on Friday.
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