Financial Daily from THE HINDU group of publications Saturday, Jun 12, 2004 |
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Marketing
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New Products & Services Tanishq introduces new lightweight range Our Bureau
Actress Trisha at the launch of Tanishq Lightweight Colors collection in Chennai on Friday. Bijoy Ghosh
Chennai , June 11 INSPIRED by current international trends, Tanishq has come out with `Tanishq Lightweight Colors' a collection of gold jewellery. Embellished with "colourful" beads, enamel and stones, the collection will be available at all Tanishq boutiques across the country. In Chennai, the gold collection was unveiled by actress Trisha. Mr V. Govind Raj, General Manager Retail Operations and Sales, Tanishq, said that internationally, colours were becoming a fashion statement and this trend had come to India. The designs in the collection, he said, allowed customers to match their attire with jewellery. The jewellery is made from pure certified 22 k gold.
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