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Our Bureau

New Delhi , June 11

IN an effort to stand out from the clutter, premium vodka brand Absolut is associating with fashion/design in India through a seemingly different route.

The brand has associated with celebrities from various creative professions who take inspiration from the Absolut bottle to create something afresh. This includes people from fields as diverse as hair styling, to paper jewellery to fashion accessories.

Recently, Absolut associated with a leading hairstylist and accessory designer to present creations in a unique way at the `Mulit Cocktail Lounge' in Mumbai. According to Mr Siddharth Banerji, Director, Kyndal India, the `Mulit Cocktail Lounge' showcased an amalgamation of hair styling and paper accessories such as belts, necklaces, earrings etc by leading accessory designer, Vrinda Gokhale and trendy hairdos by hair stylist, Cory Walia.

All the designs were inspired by the Absolut bottle. The company has plans to take this initiative to other cities in India as well.

More Stories on : Promotions & Offers | Breweries

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