Financial Daily from THE HINDU group of publications
Tuesday, Jun 15, 2004
Financial Daily from THE HINDU group of publications Tuesday, Jun 15, 2004 |
||
|
|
||
|
Corporate
-
Outlook Marketing - Retailing Bell Granito plans to set up 22 outlets Our Bureau
Mr B.G. Vyas, Vice-President (Marketing), Bell Granito Ceramica Ltd, showing the vitrified `Marbo Granit' at a press conference in Hyderabad on Monday. - A. Roy Chowdhury
Hyderabad , June 14 BELL Granito Ceramic Ltd (BGCL), the Baroda-based Rs 100-crore vitrified tiles major, has chalked out a major expansion programme for its retail marketing operations across the country for the next six months period. According to the BGCL Vice-President, Marketing, Mr B.G. Vyas, the company plans to set up 22 exclusive outlets across the country wherein the customers would be provided with the convenience of having a comprehensive display of wide collection of vitrified tiles of the company. Of this, eight outlets would be unveiled in South India alone, he said. Addressing a press conference on the eve of opening of the first such exclusive outlet of the company here on Monday, he said the exclusive outlets across the country would be centrally located in different cities and towns for the convenience of customers, architects, interior designers and corporate customers. "It is a strategic move to come out with exclusive outlets across the country to widen our existing network and to block prime retail outlets for Marbo Granit vitrified tiles. We are optimistic that this move will enable us to surge ahead of intense competition currently witnessing the vitrified tiles segment," Mr Vyas said. BGCL is currently the market leader with a share of around 25 per cent in the Rs 400-crore vitrified tiles market in the country. Stating that the vitrified tiles segment of the Rs 2,500-crore ceramic tiles market is currently growing at 20 per cent per year, Mr Vyas said the company hopes to outperform the industry growth owing to the strategic retail marketing programmes being initiated by it.
More Stories on : Outlook | Retailing | Ceramics
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2004, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|