MARKETING
STRATEGY
`Unrealistic pricing cause for FMCG sector woes'
AFTER a massive slowdown in the FMCG sector last year, the Dabur India Chairman, Mr V.C. Burman, hopes that second consecutive good monsoon forecast for this year will change the industry's fortunes. He says two consecutive years of good rains ...
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Insurance cover for UBI home loans launched in Kerala
UNION Bank of India (UBI) has tied up with SBI Life to launch a new scheme for housing loan borrowers. Styled `Union Home Plus', it offers life insurance cover equivalent to the amount of the outstanding home loan, interest included. Mr P. K. ...
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PROMOTIONS & OFFERS
Amitabh to charge up Eveready Industries
WHEN an established brand wants to extend its reach in rural India and drive home the message of its dominance, what does it to do? Bring on board a celebrity model, especially one from the movie industry. Eveready Industries has done that. ...
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Hamam's new promo
HLL's Hamam has offered its customers a chance to win houses and consumer durables as prizes under a scheme, which runs until July 31 this year. Customers who collect the words `Griha' and `Pravesam' from any two Hamam wrappers will be ...
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Archies celebrates Father's Day with Radio Mirchi
TO commemorate and celebrate Fathers Day, Archies in association with Radio Mirchi has announced a contest and a host of special programmes in New Delhi and Mumbai. A week-long celebration starting from Monday will see Radio Mirchi belting out ...
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RETAILING
Bose Corporation plans expansion
BOSE Corporation India Pvt Ltd, which has set up a retail outlet as well as an office for its professional systems division in Chennai, is looking at further expansion. The company's General Manager, Mr Ratish Pandey, told presspersons here ...
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NEW PRODUCTS & SERVICES
Tata Motors launches LCV variant in AP
TATA Motors, the country's largest commercial vehicles manufacturer, has set a target to garner about 60 per cent of the country's LCV (light commercial vehicle) market, cruising on a slew of new launches across segments during fiscal ...
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Power of enterprise
A solar powered vehicle developed by Mr Syed Sajjad Ahmed of Bangalore. The vehicle, driven by a 36 volt motor, uses locally available solar cells as its source of power. It has a range of 100 km on a single charge. ...
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Brand Quest
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