MARKETING
STRATEGY
Sneha Media ties up with TV9 for news content
SNEHA Media and Entertainment, the US-based company that runs Sneha TV, has tied up with TV9, a Telugu news channel, to use latter's news content for the benefit of huge expatriate Telugus in the US. Announcing this at a press conference here, ...
More
Campco bid to boost chocolate sales
THE Mangalore-based multi-State co-operative, Campco (Central Arecanut and Cocoa Marketing and Processing Co-operative Ltd), is reorienting itself to penetrate the chocolate market dominated by multinational companies. In this regard, it is ...
More
Yahoo! pre-emptive move may pay off
YAHOO!'S 100 megabytes of free e-mail launch before the Google's 1,000 MB free e-mail service launch has ensured that the shift of Yahoo!'s free e-mail subscribers is captured to a large extent. Yahoo! has pre-empted Google's move to capture ...
More
Taj Krishna Kid's Club
HYDERABAD: Taj Krishna, the Hyderabad-based luxury hotel belonging to the Tata group, has announced the launch of an exclusive club for kids here on Thursday. In a release, the hotel said the club was meant for all the fun loving kids ...
More
ADVERTISING
Broadcasters seek service tax exemption on ads
THE Indian Broadcasting Foundation (IBF) has asked the Finance Ministry to exempt the broadcasting industry from service tax and bring on a par with the print media. In a pre-Budget Memorandum submitted to the Finance Ministry, the IBF said ...
More
PROMOTIONS & OFFERS
CNN launches interactive contest
CNN, the international news broadcaster, is also looking at the possibilities of on-ground promotion for its channel. It has kicked off an interactive marketing initiative in India. It has linked up with Barista and contests2win.com for this ...
More
RETAILING
Heal brand of ayurveda products to get `big' retail push
HEAL, a brand of products made by the Arya Vaidya Pharmacy (AVP), is getting a big retail push. Barring Kerala, this brand has so far been available only in AVP outlets. From next month, it will be available in Tamil Nadu and later in the ...
More
Pantaloon to set up seamless mall in Bangalore
SHOPPERS' Stop, West Side, Pantaloon — very familiar names in the mall concept in the country. Selfridges of London or the Bangkok Central, the show case mall is what international customers are familiar with. To cater to the increasing ...
More
TN Chamber plea against FDI in retail trade
THE Tamil Nadu Chamber of Commerce and Industry (TNCCI) has made a plea against the entry of foreign direct investment (FDI) in the retail trade in the country. In a memorandum submitted to the Union Minister of State for Commerce and ...
More
Sony outlet in Madurai
MARKETING RESEARCH
`18.9 pc rural households owned TV sets in 2001'
AS many as 61 million households in India, of the total of 192 million, owned television sets in 2001, according to data posted on the Web site of the Registrar General of Census Operations. Though the number of TV sets owned by rural and ...
More
BRANDS
HLL rejigs Lux portfolio, plans more products
HINDUSTAN Lever said today it has restructured Lux brand beginning with the introduction of Lux International Bodywash Liquid, with more additions to the existing portfolio in the pipeline. These could include a Lux bath gel and other bathing ...
More
Superbrands India now plans to catalogue top corporate brands
AFTER naming 101 consumer Superbrands in 2004, Superbrands India now plans to catalogue Business Superbrands 2005, which will identify and felicitate the strongest corporate brands in the country. The number of business categories for scoring in ...
More
PEOPLE
O&M Creative Director quits; to join Ambience
FOLLOWING the spate of high profile exits from O&M, it is now the turn of Mr Pushpinder Singh, Senior Creative Director at O&M, who is leaving after nine years to join Ambience Publicis as National Creative Director. He has already proved ..
More
NEW PRODUCTS & SERVICES
Omega unveils Speedmaster range of watches
COMMEMORATING the 35th anniversary of man's first step on the moon, Omega announced the launch of `Speedmaster Professional Apollo 11 Insignia'. This special range is produced in a strictly limited series of 3,500 individually numbered ...
More
Tata truck launched in Chennai
CHENNAI: Tata Motors Ltd on Thursday launched a 6-tonne payload small truck, which it said was in demand in the market. Mr Prem K. Verma, Head-Sales and Marketing - LCV and SCV, said that in the entire range of Tata trucks, only the ...
More
Bajaj `CT100' launched in AP
HYDERABAD: Sri Siddi Vinayaka Automobiles Ltd (SSVAL), the Hyderabad-based leading dealer of Bajaj Auto Ltd, has launched `Bajaj CT-100' motorcycle in the Andhra Pradesh market here on Thursday. Addressing news correspondents on the ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds