Financial Daily from THE HINDU group of publications
Saturday, Jun 19, 2004

Cross Currency

Group Sites

Marketing - New Products & Services
Industry & Economy - Consumer Electronics

New launches galore at AV Max exhibition

Our Bureau

Chennai June 18

IT was a day of launches at the opening of the AV Max exhibition. The Indian audio video market, which is estimated to be in the region of Rs 100 crore, is expected to grow at a rate of 50 per cent in the next few years.

New market entrants such as Boston Acoustics have also come out with special India pricing. Mr J.S Puri, Senior Vice-President of Sharda Motor Industries Ltd, distributors for Boston Acoustics in India, said that the special India price for the entry-level home theatre system is Rs 70,000.

Mr Puri said that the home theatre segment was an emerging one and the Indian customers were keen on getting the same effect they would get in the theatre, at home. The number of people who were going in for the home theatre systems was increasing, he said.

Boston has also launched car audio systems, which are priced at Rs 40,000. Another transnational that has entered the market is Rockford Corporation, which has launched a range of audio equipment, including car audio systems.

More Stories on : New Products & Services | Consumer Electronics

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Zenith takes on global giants with new management tools

Rediffusion bags Space TV account
Washing machine makers expect 7% growth this year
Tommy Hilfiger watches launched by Titan
New launches galore at AV Max exhibition
TVS to phase out Max; rolls out `Victor GLX'
Pepsico to launch new juice variant
HLL introduces imported cosmetics under Lakme

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line