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Service levels must go up, says ING Vysya Fin chief

L.N. Revathy

Coimbatore , June 18

DISTRIBUTION of financial products, be it mutual fund or insurance products, is highly fragmented in this country, the Managing Director and Chief Executive officer of ING Vysya Financial Services, Mr Steven Billet, observed.

Speaking to Business Line, he lamented about the poor service levels in these areas and stressed the need for educating the customers/investors about the range of offerings in the market at present. ``As the trend is tilted towards introduction of newer products, we are compelled to go with it. The investor has a wide range to pick and choose from. We believe in entering into a decent conversation with our retail and corporate clients with an asset base of over Rs 50 lakhs to advise them on managing their asset.''

He said that the financial services arm of the group focussed on wealth management services. ``Portfolio management is a large part of the wealth management service. These services at present are available only at our customer service centre in Bangalore, Mumbai and New Delhi. We are planning to open a centre each at Chennai and Hyderabad very soon,'' he added.

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