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Thursday, June 24, 2004

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MARKETING

COURTS/LEGAL ISSUES
Emami appeals against HC order on Amritprash TV commercial
FIRING yet another salvo in the chyawanprash wars, Emami Ltd has filed an appeal before a Division Bench of the Delhi High Court against its May 28 order, which restrains Emami from telecasting the Himani Sona Chandi Amritprash television ... More

EVENTS
Dubai hopes to `surprise' more visitors this summer
THE 7th edition of Dubai Summer Surprises (DSS), festival which opened in Dubai this week has on offer a series of events and a plethora of raffles and prizes to attract hundreds of visitors during the summer ... More

BRANDS
High costs force UB to cut output of economy brands
FACED with mounting cost pressure, UB Spirits Division (UBSPD) is cutting back production of its two `millionaire' brands in the economy price band. The volume sales of Vin Malt whisky and Majestic rum and whisky, which sells over a million cases ... More

ONLINE MARKETING
eBay plans to leverage Baazee for global trading
Commodities including textiles, garments, leather, apparels, gemstones, traditional handicrafts and jewellery are in great demand and eBay hopes Indian exporters will take advantage of eBay to sell to overseas buyers. More

NEW PRODUCTS & SERVICES
Plasma thawing baths from Terumo Penpol
SURGICALS major Terumo Penpol has launched two products — thawing baths CB 100 and WB 100 — for the safe and uniform thawing of fresh frozen plasma prior to transfusion. Announcing this, a Terumo Penpol spokesperson said the ... More

With all smiles
Kannada film actress Sudharani, along with the President of Symphony Polymers Pvt Ltd, Mr Sushil Jain, launching eco-friendly oxo-biodegradable plastics at a press conference in Bangalore on Wednesday. The new plastic film, which offers all the ... More

Titan to set up facility in Himachal; launches sunglasses
TITAN Industries today said that it is aiming to achieve over 19 per cent growth in sales turnover this year at Rs 1,150 crore, fuelled by its jewellery business (under the Tanishq brand). To take advantage of the excise benefits offered in ... More

Rasna introduces vanilla `Cola Cola'
RASNA on Wednesday announced the launch of vanilla flavoured Cola Cola, primarily targeted at kids, and said that it was eyeing an even larger share of the Rs 3,000-crore cola market with this. The new product would be backed by a pricing ... More

Nestle launches `Sweet Lassi'
NESTLE India announced the test marketing of sweet lassi in Delhi, Haryana and Punjab. "With changing lifestyles, there is a growing need for products that are convenient, tasty and of high quality. In order to cater to such emerging needs, ... More

Geepas unveils home products
BANGALORE: Geepas International of Dubai has launched its extensive range of electric and electronic home appliances in Bangalore. According to a company news release, the products will be marketed by Hometeck Commercial Agencies Pvt Ltd ... More


Brand Quest



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eBay plans to leverage Baazee for global trading

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