The Hindu Business Line : Nestle launches `Sweet Lassi'

"With changing lifestyles, there is a growing need for products that are convenient, tasty and of high quality. In order to cater to such emerging needs, Nestlé sweet lassi has been developed as a ready-to-drink product that provides refreshment, nutrition and wellness," the Chairman and Managing Director, Mr Carlo M. Donati, said in a statement here.

He said the product has been developed after extensive testing for consumer preferences and traditional styles of preparation. It is available in 200-ml packs for Rs 12.

With the launch of lassi, Nestlé India has further increased its range of dairy products that includes milk (UHT), Slim Milk (UHT), dahi, curds, butter, Fruit'n Milk, Mishti and Fruit'n Dahi .

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