MARKETING
STRATEGY
Cellphone battery down? Recharge for free at Hutch centres
DRIVING around the city or countryside and faced with the problem of cellphone battery going down? There's help at hand, thanks to a new initiative by Hutch. Hutch has set up recharge centres where one can walk in and get mobile phones ...
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Biz recast, Chinese strategy brighten Bajaj Electricals
"WHEN everyone was worried that cheap imports from China will drive Indian products out (of the market), we realised the benefits of China's mass production capability and used it to our advantage," says Mr Shekhar Bajaj, Chairman and Managing ...
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Missed call alert from Idea
HYDERABAD: Idea Cellular has announced the launch of missed call alerts facility for its subscribers. This new feature sends both the pre-paid as well as the post-paid customers an SMS alert on the number of missed calls with the ...
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Rime Rich Foods plan TN foray
KOCHI: Rime Rich Foods, makers of the Pappai brand ice creams, is entering the Tamil Nadu market with over 70 European flavours. The company is based out of the Kinfra Industrial Park at Malappuram. According to a company statement, ...
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ADVERTISING
Piyush unfazed
O&M India's irrepressible Executive Chairman, Mr Piyush Pandey, who's the Jury President for Film/Press and Outdoor at this year's awards of the Cannes International Advertising Festival, is unfazed that the Indian entries this year in the Press
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Nokia initiates campaign on mobile imaging
NOKIA has initiated a mobile imaging campaign in India to promote the benefits of imaging amongst cellular subscribers. As part of this initiative, road shows are to be held across the country to demonstrate the imaging capabilities of ...
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PROMOTIONS & OFFERS
Rani Mukherjee to endorse Nestle Munch
NESTLE India said today it has signed Rani Mukherjee as brand ambassador for its chocolate brand Nestle Munch and the advertising campaign will be released tomorrow. "Nestle Munch at Rs 5 is already the largest selling SKU in the chocolate and ...
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RETAILING
Retailers look to soft skills training to boost bottomline
ONE evening before closing time, Ms S. Prema, a financial analyst, rushed into the supermarket to pick up a few essentials. As she was peering at the expiry date on a packet of bread, a girl selling herbal face wash accosted her. "No, thank you," ...
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Tanishq turnover crosses Rs 400 cr
TANISHQ has said it has emerged among the largest and most profitable domestic retailers as it has crossed the Rs 400-crore signpost, generating retail sales of Rs 416 crore. Tanishq, the jewellery division of Titan Industries Ltd, reported 29 ...
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MARKETING RESEARCH
It is kid's day out on car selection
IT is not only the purchase of FMCG products and electronic gadgets which kids have an influence on. A recent study by market research agency Synovate has found that children have an overwhelming influence on the purchase of a car. "Kids are ...
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BRANDS
Consumer body digs up dirt on detergents
LALITAJI's clever pitch `Surf ki kharidari me hi samajhdari hain' (buying Surf makes sense) may not wash. And, it could well apply to a host of other detergent brands. Tests done by a consumer organisation suggest that multinational brands ...
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Go Banana's to go national
HYDERABAD: Go Banana's, a local retail brand, plans to fan out in the State in the first phase before expanding its network to other major cities in the country. The retailer, promoted by a leading wholesale garments player, will open ...
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STANDARDS & BENCHMARKS
Final product norms for soft drinks being delayed: CSE
IN the on-going controversy surrounding the presence of pesticides in colas, the Centre for Science and Environment (CSE) has alleged that the process of setting final product standards for carbonated water has been put off for the time ...
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Brand Quest
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