The Hindu Business Line : Piyush unfazed

O&M India's irrepressible Executive Chairman, Mr Piyush Pandey, who's the Jury President for Film/Press and Outdoor at this year's awards of the Cannes International Advertising Festival, is unfazed that the Indian entries this year in the Press and Outdoor categories bagged only Bronze Lions. Speaking to Business Line briefly from Cannes, Mr Pandey described it as a "fabulous thing." "Just because we won some Golds last year, it's not our birthright that we should win this year too; making it to the shortlist itself is a huge thing; after all there are 10,000 entries."

Mr Pandey said that given India's performance at the awards last year, there were a lot of expectations about India and its advertising. "Now, we have to look at the Films category," he added. The previous year, O&M won a Gold and two Silvers in the Press and Outdoor categories.

This time, three Indian ads won Bronze Lions in the Press and Outdoor categories. O&M India bagged two of these, while Leo Burnett India won the third award. O&M won outdoor bronzes for a two-ad campaign for Hutch (`Man walking' and `Lady with pram') and an ad for Concern India Foundation, while Leo Burnett India's won bronze for its `Italian Seafood Festival' ad for Senso Restaurant.

India had a total of 24 nominations in the Press and Outdoor categories this year - seven nominations in Press, and 17 entries in Outdoor. O&M alone had 11 nominations in the two categories put together, followed by Saatchi & Saatchi India (five nominations), Ambience Publicis (three nominations), McCann-Erickson India (two in the shortlist), Lowe, Leo Burnett and Mudra Communications (one nomination each).

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