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HYDERABAD: MAQ Software has introduced `MarketingQ', a comprehensive cost cutting and management software suite, specially designed for the marketing departments of corporates.

The solution, aimed at cost cutting, saves 15-30 per cent on sourcing of marketing and advertising material. It targets the banking sector, financial services, technology, advertising and media domains for customisation, according to a MAQ statement.

This suite has features such as an e-procurement, campaign cost management, media archive solution and an all-India vendor directory.

The Web services-based solution has been selected by Microsoft India as part of its ISV programme. It has helped Microsoft (US) save around 20 per cent of its marketing department's expenses, the company said.

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