MARKETING
STRATEGY
ESPN-Star Sports game for Hindi too
IT'S not just news and entertainment channels that are targeting the Hindi belt. In a bid to increase viewership and advertising revenues, sports broadcaster ESPN Software India Pvt Ltd has decided to broadcast the last five cricket matches of ...
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DD to air India's Asia Cup matches
THE national broadcaster, Prasar Bharati, has managed to ink a deal with ESPN-Star Sports for sharing terrestrial rights of the India matches and the finals of the forthcoming Asia Cup tournament. Officials in Prasar Bharati said the key India ...
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Toonz Animation in pact with Dubai co
AS part of its strategy to expand its global operations, the Thiruvananthapuram-based Toonz Animation India Pvt Ltd has entered into a memorandum of understanding with the Dubai-based Seagull TV Productions. According to the terms of the MoU, ...
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Cartoon Network buys Jungle Tales
CARTOON Network has announced that it has acquired Jungle Tales, the series produced by Delhi-based Moving Picture Company India Ltd. Jungle Tales is also the eighth locally produced animation series, acquired by the Network for ...
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Mid Day to continue FM services for now
MID Day Multimedia Ltd intends to continue the FM radio services uninterrupted until the government takes a final decision on the FM licence matter. The company had earlier given a conditional notice of one year, dated June 29, 2003, to the I&B .
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ADVERTISING
Lintas IMAG unit expands services
AAREN Initiative, the outdoor agency of Lintas India's Integrated Marketing Action Group (IMAG), has expanded its operations to handle outdoor assignments in over 108 towns and cities. Spurred by the significant recent wins, including the ...
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CHANNELS AND FRANCHISES
HLL's new distribution system to reach more consumers
FMCG major Hindustan Lever Ltd (HLL) on Tuesday unveiled plans of reinventing distribution so as to redefine current channels and look at creating new channels. Clearly, competition was the main thrust for this change in its area of ...
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OUTLOOK
Pearl Media eyes national market
The national market is important because "the per episode realisation is higher there."
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NEW PRODUCTS & SERVICES
Philips unveils device to treat heart attack
CONSUMERS may soon be able to deal with a "sudden heart attack", even before a doctor gets to the venue, thanks to `HeartStart' - a device from Philips that delivers electric shocks to the heart. Philips Medical Systems (PMS) has rolled out ...
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Mother Dairy takes to low-fat Dietz
MOTHER Dairy has launched the latest addition to its ice-cream portfolio called `Dietz,' a low-fat offering. The company, which entered ice-creams in 1995, claims 65 per cent market share in Delhi and the National Capital Region, quoting AC ...
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Brand Quest
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