MARKETING
STRATEGY
Radico Khaitan to tap deluxe brandy, white rum segments
RADICO Khaitan is expected to hit the market over the next three months with new products that include a deluxe brandy and white rum even as it has rolled out flavoured gin in select markets under a new brand, Magic Moments. Company officials ...
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New pricing plan revs up Maruti's Versa sales
A MASSIVE price reduction has rescued a slow-moving model from the largest car maker in India, Maruti Udyog from being an also-ran. Maruti Versa, the multi-utility vehicle, has seen its volumes grow nearly 41 per cent after the company launched ...
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RURAL MARKETING
ING Vysya Life to tap rural market via MFL network
ING Vysya Life on Wednesday enrolled Madras Fertilizers as corporate agent to use the latter's infrastructure to penetrate the rural life insurance market in South India. At a news conference, Mr Sukumar N. Oommen, Chairman and Managing ...
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MARKETING RESEARCH
India, China to fuel growth of media industry: PwC
LITTLE wonder why most of the large broadcasting companies are focusing their attention on India and China. A recent report released by the consultancy firm, PricewaterhouseCoopers (PwC) has categorically stated these two markets are key growth ...
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BRANDS
Ladakh Foods plans jam, fruit sauce from Leh berry
WHAT can a little-known berry found in the icy heights of the Himalayas do for the fruit juice market in India? Plenty, if the plans of Ladakh Foods Ltd are anything to go by. With sales of the company's Leh Berry brand of fruit nectar growing ...
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Chlorophyll to develop hotel brand indiOne
CHLOROPHYLL, the fee-based brand and communications consultancy, has been appointed by the Indian Hotels Company for developing its new budget hotels brand - indiOne. Having launched its property in Bangalore, the indiOne brand will soon be ...
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NEW PRODUCTS & SERVICES
Royal Enfield launches Bullet Sixty-5 in US
ROYAL Enfield has launched the Bullet Sixty-5 in the US. This model, which was introduced in UK last year, has retro classic styling that will bring back memories of the 1960s. The bike comes with a 500-cc engine and a five-speed gearbox, ...
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Whirlpool's new range
KOCHI: Whirlpool has announced the launch of single-door frost-control refrigerators in the Kerala market. Priced in the range between Rs 10,600 and Rs 12,750, the product comes with a host of convenient features such as multi purpose ...
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Brand Quest
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