MARKETING
ADVERTISING
Biscuit cos tough cookies amidst wary marketers
AMONG fast moving consumer goods (FMCG) companies that are more inclined to freezing their ad budgets, the biscuits category has emerged as a tough cookie with higher advertising spends and improved visibility across media. According to AdEx ...
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DIRECT MARKETING
Amway targets Rs 850-cr sales over 3 years
AFTER six years in India, US direct selling major Amway says that while the current single-digit growth rates are sustainable, the country offers a larger opportunity for growth. Amway India Enterprises' sales surged nine per cent last fiscal ...
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BRANDS
`Advertising, promos do not make a brand'
WITH more Indian companies going global and simultaneously facing stronger competition at home, it is no longer effective to employ traditional methods, such as advertising and promotions, to build brands. "You can't create brands with ...
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TRENDS
AC makers see declining trend in sales realisations
IN spite of an increased customer tendency to go for greater value-added products, the average sales realisations on air-conditioners (ACs) have shown a declining trend over the past few years. "The realisations have declined because of increased ...
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NEW PRODUCTS & SERVICES
Sony launches Animax TV channel
ANIMAX, a television channel focused on animation but targeting the youth, was formally launched here on Monday. From the stable of Sony Pictures Entertainment and distributed by One Alliance, the joint venture between Sony Entertainment ...
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Nokia customises handset for Airtel
FINNISH telecom major Nokia has developed a customised handset for Bharti Cellular, which will enable Airtel users to access multimedia services at a single touch. This is the first global system for mobile communications (GSM) handset customised ...
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Brand Quest
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