MARKETING
STRATEGY
Educomp to open exclusive stores
LEADING education technology and e-learning company Educomp Datamatics Ltd has announced its foray into the retail market. The company will open exclusive stores, called `Play n Learn,' devoted exclusively to educational toys, books and CD-ROMs. ...
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EVENTS
PRSI seminar in Mangalore
MANGALORE: The Mangalore-Manipal chapter of Public Relation Society of India (PRSI), in association with Manipal Media Network Ltd (MMNL), will organise a seminar by Mr Shiv Khera in Mangalore on July 17. Addressing presspersons here on ...
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ADVERTISING
JWT scripts a shop for film stories
If things go as per schedule, the agency will also launch its first film by the end of the year.
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O&M Chennai bags Nippo account
CHENNAI: O&M, Chennai, has bagged the Rs 5-crore Nippo account from Hakuhodo Percept, Chennai. Indo National Ltd, the manufacturer and marketer of the Nippo range of batteries and torches, has shifted the brand's advertising ...
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PROMOTIONS & OFFERS
Radico Khaitan signs up Katrina Kaif
RADICO Khaitan Ltd has taken on Bollywood star Katrina Kaif as the face of its advertising campaign for Old Admiral brand. Old Admiral Brandy has been one of the successful introductions in the Indian Made Foreign Liquor market. The brand ...
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Ford launches customer loyalty scheme
"KEEP your Ford in great shape. Enjoy exclusive rewards!" This is how Ford India hopes to promote the customer loyalty programme it has launched across the country. Ford owners will earn points every time they visit an authorised dealer for ...
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RETAILING
Pizza Hut in Kochi
PIZZA Hut, which claims it is the world's largest pizza chain, today entered Kerala with a restaurant in Kochi, as it plans to increase the number of outlets in India to 100 by end of this year from the existing 73. With the Kochi restaurant, ...
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BRANDS
Ranbaxy tops in image recall: Study
PHARMA companies may have been left out in the cold by Union Finance Minister, Mr P. Chidambaram's recent Budget. But they certainly have a good recall in the minds of consumers, of the medical and non-medical variety, according to a ...
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TRENDS
Will weather play truant at Asia Cup?
WILL the rain Gods play party-pooper at the Asia Cup? With just a few days to go before the India-Pakistan match, media planning sources said weathermen have already forecast rain with thundershowers at Colombo and its adjoining areas. And the ...
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NEW PRODUCTS & SERVICES
Kellogg's caught in `Spider mania' — Launches web-shaped cereals
KELLOGG'S India on Tuesday said it would launch a limited edition pack of cereals shaped like a spider's web. This is being done to coincide with the hype around Spider-Man 2, which the company is sponsoring globally. The launch of a ...
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Marico's Mediker in `natural avatar'
MARICO Industries Ltd (MIL), the Mumbai-based Rs 885-crore FMCG player in the hair and edible oils segment, has announced the national launch of its Mediker brand of anti-lice treatment shampoo and oil in a natural avatar. Speaking to ...
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NEB Electronics launches products in TN
THE crowded home entertainment market has another entrant, and this time it is positioned between the national players and the regional ones. NEB Electronics Pvt Ltd on Tuesday launched its range of colour TVs, DVDs, VCDs and home theatre ...
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Say it with pictures, with Idea Cellular
AFTER all, a picture speaks a thousand words. Ever thought of wishing your loved ones with a creative picture message on events like birthdays, anniversaries and expressions like love and fun without the botheration of remembering difficult ...
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Brand Quest
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