Financial Daily from THE HINDU group of publications Wednesday, Jul 14, 2004 |
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Marketing
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Promotions & Offers Radico Khaitan signs up Katrina Kaif Our Bureau
Bangalore , July 13 RADICO Khaitan Ltd has taken on Bollywood star Katrina Kaif as the face of its advertising campaign for Old Admiral brand. Old Admiral Brandy has been one of the successful introductions in the Indian Made Foreign Liquor market. The brand recently extended its portfolio into Old Admiral Whisky, Old Admiral Rum and Old Admiral Pure water. The campaign on Old Admiral Pure water features Katrina Kaif and reinforces the brand promise of Har Pal Ka Saathi. Shiven Surendranath has directed the television commercial with clothes designed by Rocky S., and the agency for the brand is Euro RSCG, a company statement said.
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