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Our Bureau

Hyderabad , July 13

MARICO Industries Ltd (MIL), the Mumbai-based Rs 885-crore FMCG player in the hair and edible oils segment, has announced the national launch of its Mediker brand of anti-lice treatment shampoo and oil in a natural avatar.

Speaking to newspersons on Tuesday, the MIL Marketing Head, Mr Saugata Gupta, said Mediker would now be powered with the additional goodness of natural ingredients such as neem, camphor and coconut oil to effectively fight the problem of lice.

"The addition of natural ingredients to the original formulation of Mediker will not only help overcome the problem of lice but leave the user's hair soft and shiny. Neem is known as a gold standard for lice removal; the beneficial effects of coconut oil on hair are well-known and camphor is known for its cooling properties," Mr Gupta said.

Mediker, acquired from P&G in July 1999, has registered a significant growth in sales and Marico expects further increase with the launch of the product in its natural avatar, he added.

Mr Gupta also said the company's Parachute hair oil brand was the world's largest packaged coconut oil brand and that the company currently stands second in the hair oil market with the success of new products, Parachute Jasmine and Shanti Amla.

According to the Brand Equity Survey conducted last December, Parachute was ranked 30th and Saffola 80th amongst India's 100 Most Trusted Brands, he said.

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