Financial Daily from THE HINDU group of publications Wednesday, Jul 14, 2004 |
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Marketing
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New Products & Services Info-Tech - Telecommunications Say it with pictures, with Idea Cellular Our Bureau
HYDERABAD , July 13 AFTER all, a picture speaks a thousand words. Ever thought of wishing your loved ones with a creative picture message on events like birthdays, anniversaries and expressions like love and fun without the botheration of remembering difficult codes? Idea Cellular Ltd has the answer. It has announced the launch of Magic Messaging that allows a user to simply type the mobile number of any individual and the emotion, feeling or occasion that is to be addressed and shoot out a creative picture message. While the users will be charged at Rs 5 per outgoing message, all incoming messages will be free. The Chief Executive Officer of Idea Cellular, Mr Vikram Mehmi, in a statement said, "Magic messaging is another very exciting product, which is extremely easy to use. We expect this service to bring radical changes in the usage pattern of picture messaging, which is very popular among youth."
More Stories on : New Products & Services | Telecommunications | Andhra Pradesh
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