MARKETING
STRATEGY
ITC Foods to take Sunfeast to schools
IN a bid to reinforce its brand on kids, ITC Foods Ltd will soon cover more than 1,000 schools across the country as part of its Sunfeast school programme. "Our learnings corroborate the fact that brands register better among kids compared to ...
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Walkers Tours to woo more Indian tourists to Sri Lanka
WITH India expected to account for the largest number of visitors to Sri Lanka this year, the Colombo-based destination management company Walkers Tours is all set to leverage the potential of the Indian market. As part of this effort, the ...
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ADVERTISING
TBWA Anthem bags Zandu balm account
IN the process of realigning its advertising account, Zandu Pharmaceuticals has decided to appoint TBWA Anthem to handle some of its brands, including its biggest and almost heritage brand, Zandu Balm. The account moves to TBWA Anthem from ...
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PROMOTIONS & OFFERS
Tanishq unveils exchange offer
TANISHQ on Wednesday announced a new offer `19k = 22k' to commemorate the Tata Group's `Century of Trust' celebrations. As per the offer, customers can bring their jewellery and exchange it for 22k jewellery even if it is of a lower karatage. ...
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Horlicks `talent search' in Madurai on July 17
THE National School Talent Search event sponsored by Horlicks, a leading brand in health food drinks category, is scheduled to be held in the city on July 17. According to Ms Leanne Cutts, Vice-President - Marketing, GlaxoSmithKline Consumer ...
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RETAILING
Zuari Investments pumps in Rs 12 cr — Style Spa Furniture plans expansion
ZUARI Investments Ltd of the KK Birla Group has infused additional equity into Style Spa Furniture Ltd to fund the furniture chain's expansion plans and pay off debts. It has pumped in Rs 12 crore as equity through a rights issue, taking the ...
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BRANDS
Raymond Apparel mulls adding watches, shoes to Manzoni brand
THE Rs 250-crore Raymond Apparel Ltd is aiming at a 15 per cent topline growth this year with its brands, Park Avenue, Parx and Manzoni. "This year, we plan to grow at a higher rate than what we have been growing for the past four-five years," ...
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VENTURE CAPITAL
VLCC plans to grow big
VANDANA Luthra's VLCC said on Wednesday that it has received $10 million (Rs 45.9 crore) as investment from a fund managed by the Hong Kong-based CLSA Private Equity Ltd to finance business expansion. It also said it planned to go public over the ...
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OUTLOOK
`Diesel car sales to grow 50 pc by 2010'
Global diesel light vehicle sales will increase from 12.5 million in 2003 to 27 million by 2015 with India and South Korea being the drivers in Asia.
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Chennai cable operators feel DTH is no threat
THE direct-to-home (DTH) market is all set to see more action with the entry of Doordarshan's DD Direct service, but cable operators in the city seem convinced that it won't pose a threat to their business. During a seminar organised by the ...
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TRENDS
Dell slashes PC, notebook prices
THE prices of Dell PCs and notebooks in the Indian market have been reduced by six per cent following the recent exemption of excise duties on PCs. The Government's initiative to completely exempt PCs from excise duties will allow the company ...
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Brand Quest
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