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STRATEGY
Globosport to help Asian players in finding county cricket opportunities
GLOBOSPORT, the sports management division of Globo Media Solutions, has signed up with athletes1, the world's leading company for playing contracts in cricket. Under the terms of the agreement, Globosport, a company run by tennis star Mahesh ... More

Kurlon to foray into retailing
THE pioneers of branded mattress, Kurlon Ltd, is making a foray into retailing. There are plans to launch almost 50 stores under the name of `Kurlon Nests' in major cities by the end of 2005. Besides, the company is expanding its range and ... More

Getting the `right mix' of customers
WHILE the wireless GSM operators are chasing their pre-paid customers, trying to bait them with many a juicy post-paid scheme, Reliance Infocomm the largest wireless CDMA player has been offering its customers a scheme for shifting to pre-paid ... More

ESPN ties up with Yahoo!
NEW DELHI: ESPN Star Sports and Yahoo! India on Thursday have entered into a tie-up for SMS interactivity and promotion across the channel starting with the IndianOil Asia Cup. The service will enable mobile subscribers to get ... More

HP cuts notebook prices by 3-6 pc
NEW DELHI: Hewlett-Packard India has announced a price drop of 3-6 per cent across various notebooks models, saying that it intended to pass on the benefit of duty cuts to the consumers. The company has however kept the price of its PCs ... More

RURAL MARKETING
Seminar to discuss issues on rural marketing
THE Rural Network, an alliance of four rural marketing agencies, is organising a seminar on `The Challenges of Rural Marketing in the 21st Century' on August 6 in Bangalore. The seminar, says a press release, will examine if rural initiatives ... More

PROMOTIONS & OFFERS
Apple of the eye
Former cricketer K. Srikkanth and actress Namitha at an event at a Foodworld outlet in Chennai on Thursday to promote Washington apples.

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Keep the doctor away!
Apples from the US, dubbed Washington Apples, on display at a Food World outlet in Hyderabad on Thursday. The Washington Apple Commission has tied up with the retail chain to market the product in South India. The fruit will be available in all ... More

DIRECT MARKETING
Clear legal framework sought for `genuine' MLM players
FOLLOWING the rise in number of prize chits and money circulation scheme operators across the country under the guise of multi-level marketing (MLM) in the recent past, the demand for clarity in the Indian legal framework for protecting the ... More

RETAILING
Indo Rama plans foray into grocery retail
THE Rs 2,200-crore polyester major, the Indo Rama group, is planning to diversify into the food and agro sector in a big way, with a foray into the processed food and grocery retailing business on the anvil soon. The company, which is the ... More

MARKETING RESEARCH

Top Stories
Insurance scheme for deficient rainfall launched

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