Financial Daily from THE HINDU group of publications
Friday, Jul 16, 2004

Cross Currency

Group Sites

Marketing - Rural Marketing

Seminar to discuss issues on rural marketing

Our Bureau

Chennai , July 15

THE Rural Network, an alliance of four rural marketing agencies, is organising a seminar on `The Challenges of Rural Marketing in the 21st Century' on August 6 in Bangalore.

The seminar, says a press release, will examine if rural initiatives of companies are adequate; it will also focus on the changing profile of the rural consumer, the role of mass media and technology.

In addition, there will be specific case studies covering the FMCG, durables and the automobiles sectors, as well as a panel discussion on rural marketing issues.

The speakers for the seminar include Mr Pradeep Kashyap of MART; Mr N. D. Badrinath, TNS India; Mr J. Ravindra Kumar, ITC; Ms Rama Bijapurkar of Strategic Marketing Consulting; Mr Karthik Raina, Dalmia Consumer Care; Mr K. G. George of TTK Prestige; Mr Harish Bijoor, Harish Bijoor Consults; Mr R. V. Rajan of Anugrah Madison; Mr Pradeep Lokhande; Rural Relations and Mr R. A. Patankar, Sampark.

The seminar is supported by Deccan Herald while Business Line is the media partner.

The Rural Network is an alliance of Anugrah Madison, MART, Rural Relations and Sampark.

More Stories on : Rural Marketing

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Globosport to help Asian players in finding county cricket opportunities

Kurlon to foray into retailing
Getting the `right mix' of customers
ESPN ties up with Yahoo!
HP cuts notebook prices by 3-6 pc
Seminar to discuss issues on rural marketing
Apple of the eye
Keep the doctor away!
Clear legal framework sought for `genuine' MLM players
Indo Rama plans foray into grocery retail
HBO in top ten
Sticky sales push PC makers' rethink on pricing
New self-diagnostic kit for diabetics
Maker of Nightingale diaries plans mid-priced range
Home appliances launched

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line