Financial Daily from THE HINDU group of publications
Friday, Jul 16, 2004
Financial Daily from THE HINDU group of publications Friday, Jul 16, 2004 |
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Marketing
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New Products & Services Home appliances launched Our Bureau
THIRUVANANTHAPURAM: The Kochi-based Arrays Tecno Trades Pvt Ltd, along with its associate company Mukthieshwar Corporation, has launched a range of home appliances, computer peripherals and paints in Kerala. Addressing a press conference in the city, Mr Ganesh S. Iyer, President, Mukthieshwar Corporation, said the company's home appliances and computer peripherals will be sold under the `Tindu' brand, while its paints will be sold under the `G Wall' label. All the products are manufactured at the company's facility in China, he added. The company will set up a chain of exclusive outlets to retail its home appliances range, Mr Iyer said. In fact, it plans to have 100 such outlets in Kerala alone, he said. Besides, it will also use a multi-level marketing network to sell these products, he said. Its products are priced about 20 per cent cheaper than competing brands as the company has its own logistics system in place, Mr Iyer said.
More Stories on : New Products & Services | Kerala
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