The Hindu Business Line : Trigger to go in for capacity expansion

Trigger 1932 Jeans has etched a plan for capacity expansion and the brand will bring in an investment of Rs 2 crore to update its sewing and washing unit.

The capacity expansion will enable the brand to increase its garment production capacity from the existing 75,000 pieces to over a lakh pieces per month and upgrading its fabric washing and treatment processes, besides increasing its captive vendor capacity from 30,000 pieces to 50,000 pieces a month, according to Mr Rajha Gopallan, Chief, Fashion Management, Trigger 1932 Jeans Inc.

The expansion will help Trigger in foraying into new markets and at the same time strengthening its current market-hold, Mr Gopallan said in a press release.

The brand already implementing an ERP system has also chalked up plans to get into kids, women's western wear and smart casuals in the men's section this year. Among the new range of products lined up for the launch this year include nine more collections and towards realizing this, Trigger has set up an in-house trend management group that will help it to put together its new launches/collections.

According to the release, Trigger will also set up an international trend studio in Bangalore, which will bring into confluence both Indian and international designers under one roof. The studio will also house the global office of KG Denim Ltd to cater to both domestic and international buyers.

More Stories on : Strategy | Readymade Garments

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Katra Liquor offers insurance cover to shop boys

Surya Vinayak plans foray into healthcare segment

LG Care mulls sachet route to stay ahead in FMCG market

Trigger to go in for capacity expansion

Idea Cellular to catch them young in Delhi

Samsung introduces India-specific packs for storage media devices

Kaya Skin Clinic to expand to South

Marks and Spencer is UK's top retail brand

Landline talk: J&K, Bihar take the honours

Central fund to brand jewellery for exports

Ralco Tyres launches new range

Blood glucose monitor launched in AP