The Hindu Business Line : Idea Cellular to catch them young in Delhi

IN a bid to catch the younger mobile users, Idea Cellular has introduced pre-paid card tariff package for students in Delhi, which offers short messaging for as low as 10 paise a message. The outgoing cell-to-cell tariff will be Re 1 per minute while calls to other phones would cost Rs 2.49 per minute.

The new offer called `Campus Offer from Idea" is, however, valid for only two months and will be available to students from colleges across Delhi. All calls between 11 pm and 8 am will have a night tariff of Re 1 per minute. SMS charges for Idea-to-Idea messaging will be 10 paise and SMS to subscribers of other operators will be 50 paise per message.

Earlier, Bharat Sanchar Nigam Ltd had launched a similar package aimed at students.

Mr Rajendra Chourasia, Vice-President and Circle Head, Idea Cellular, said, "The youth are a key segment fuelling the growth of pre-paid mobiles in the country. Their special needs of texting are taken care of by our new customised offerings for them. Moreover, special tariffs for cell-to-cell and night talk will provide them value beyond normal while talking from their mobiles."

More Stories on : Promotions & Offers | Telecommunications | Other States

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Katra Liquor offers insurance cover to shop boys

Surya Vinayak plans foray into healthcare segment

LG Care mulls sachet route to stay ahead in FMCG market

Trigger to go in for capacity expansion

Idea Cellular to catch them young in Delhi

Samsung introduces India-specific packs for storage media devices

Kaya Skin Clinic to expand to South

Marks and Spencer is UK's top retail brand

Landline talk: J&K, Bihar take the honours

Central fund to brand jewellery for exports

Ralco Tyres launches new range

Blood glucose monitor launched in AP