The Hindu Business Line : Pogo to get a <I>desi </I>touch

As part of its strategy to localise content on kids channel Pogo, Turner Entertainment has appointed Mr Jules Fuller and Mr Elias Kazmi as consultants to oversee the channel's first-ever original production unit in India.

Mr Ian Diamond, Senior Vice-President and General Manager, Turner Entertainment Networks Asia, Inc, in a statement said, "Our aim is to ensure that Pogo, with its formidable content, continues to be the market leader and dominate the kids' space in the live action genre.

"The appointment of Jules Fuller and Elias Kazmi as consultants to Pogo underscores our commitment to offer premium content and balance our highly acclaimed internationally acquired programming with high quality locally produced original production."

The creative pair, the channel hopes, will strike the right balance between international experience and Indian talent to produce local content that will resonate with Indian viewers.

Mr Kazmi has worked as an independent consultant for the BBC and with Zeal Television, UK, as Head of Production for all programming produced for West Asia and India.

He was also the Head of Production for Channel [V], India while Mr Fuller was previously General Manager, Channel [V] India besides working on development of various projects including events, music and quiz programming for kids and teens.

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