Financial Daily from THE HINDU group of publications Thursday, Jul 22, 2004 |
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Money & Banking
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Human Resources The SIB way of motivating managers L.N. Revathy
Coimbatore , July 21 WHEN the top management of the Kerala-based South Indian Bank Ltd (SIB) invited its 400-odd branch managers for a discussion they had no inkling that the management would identify the `star' performers and honour their achievement. The branch managers had presumed it as yet another drive targeted at growth. An extended week-end at Udhagamandalam at the bank's cost was what the `star' performers got , with the bank's Chairman, Mr Sethumadhavan, and the Executive Director, Dr V.A. Joseph, playing host. "It was a small gesture aimed at motivating the staff to perform better. But it has made a world of difference for both the organisation and the star performers," says Dr Joseph. According to him, the bank's business growth curve had saturated at around Rs 10,000 crore. "The market was sluggish. But we had to take corrective steps to grow because there is still immense potential for tapping. The last few years, banks by and large have been depending on treasury income. That has started to fall. We have to look at other avenues. Staff motivational effort was a small exercise that helped produce results. The business volumes grew to over Rs 12,900 crore in the December-March period." He said that the bank proposed to make it an annual event for honouring the achievers. Dr Joseph said that the bank had already started the succession planning exercise. "We are grooming the second line officers. The average age of the staff is around 50. In 10 years most of us would have retired," he said. He pointed out that a good number of officers who were recruited in 1996 had been placed near their home and are unwilling to be relocated. "We want to motivate these youngsters to change their attitude," he said.
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