Financial Daily from THE HINDU group of publications Friday, Jul 23, 2004 |
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Marketing
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New Products & Services Mosquito repellent spray from Camlin Our Bureau
Mr Ashis Dandekar, Executive Director and President, Pharma Division, Camlin Ltd, at the launch of `Repelmos' mosquito repellant body spray in Banglaore. G R N. Somashekar
Bangalore , July 22 CAMLIN Pharma, a division of Camlin Ltd, launched its mosquito repellent body spray, Repelmos, in the southern states. The product is the first in a line of half a dozen personal care products planned over the next two years, Mr Ashish Dandekar, Executive Director and President of Camlin Ltd, said at a news conference here. These would be in the cosmetics, health and hygiene bands. A new personal care sub-division has been created under the pharma division. The pharma division offers its products through the ethical route and along with the fine chemicals division contributes Rs 62 crore of the Rs 193-crore annual Camlin turnover. Mr Dandekar said the mosquito repellent market alone is worth Rs 800 crore and Repelmos was in the Rs 50-crore segment of repellent lotions. It comes in containers of 40 ml and 100 ml.
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