MARKETING
STRATEGY
Jindal Stainless bets big on steel furniture
JINDAL Stainless Ltd has been in the forefront of introducing the non-corrosive, long-lasting, maintenance-free metal for street furniture including bus stops, benches, tree guards, divider grills, lighting and trash bins. And now, its efforts ...
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NDTV 24x7 goes to Africa
THE Prannoy-Roy promoted English news channel, NDTV 24x7 will now be available in Africa as well. The news broadcaster has signed up with MultiChoice Africa (MCA), a pay television platform that provides television entertainment to over one ...
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ETC Networks plans 2 more channels
IN a bid to drive growth and hedge its risk, ETC Networks Ltd is planning to add two additional channels to its bouquet of two channels during the second quarter of the current fiscal. One of these is a religious channel for the Punjabi ...
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ADVERTISING
Condom ads may make a comeback on DD
REVERSING the previous National Democratic Alliance Government's decision on banning condom ads on televisions, especially on the national broadcaster Doordarshan, the Health Ministry has now decided to aggressively push condom ...
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PROMOTIONS & OFFERS
TI Cycles to sponsor national events
CYCLE brands Hercules and BSA of TI Cycles of India of the Murugappa group will be the presenting sponsors for all national cycling events to be hosted by the Cycling Federation of India for the next three years, according to a press release from ...
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CHANNELS AND FRANCHISES
Big Mac plans to pump in Rs 250 cr in next 2 years — Looking at franchisee route for future expansion
FAST-FOOD chain McDonald's plans to pump in another Rs 250 crore in Indian operations over the next two years to take its total investment in the country to Rs 1,000 crore, according to the chain's Indian joint venture partner, Mr Vikram Bakshi. ...
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NEW PRODUCTS & SERVICES
Vohra's Munch offers to design merchandising for apparel sector
IT is perhaps the design talent in the Indian apparel industry asserting its place. Mr Karunesh Vohra, who recently quit as the head of design and buying, Proline, has floated a standalone design company — Munch — offering merchandise ...
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Brand Quest
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