Financial Daily from THE HINDU group of publications
Tuesday, Jul 27, 2004
Financial Daily from THE HINDU group of publications Tuesday, Jul 27, 2004 |
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Marketing
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Promotions & Offers Variety - Sports TI Cycles to sponsor national events Our Bureau
Chennai , July 26 CYCLE brands Hercules and BSA of TI Cycles of India of the Murugappa group will be the presenting sponsors for all national cycling events to be hosted by the Cycling Federation of India for the next three years, according to a press release from TI Cycles. Through the tie-up with the federation, TI Cycle hopes to promote cycling as a healthy sport. Percept D Mark, an event, celebrity and sports consultant, negotiated the deal. Under the tie-up the Cycling Federation of India will organise at least five national cycling events in these three years, which will be partly sponsored by the TI Cycles, which also gets the first right of refusal for other events, including international ones.
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